Sideline Strategy of the Week: Boosting personalization with AI features in Cadences

Hey Champions! 

Welcome to the first Sideline Strategy of 2026!! We’re excited to continue sharing our latest tips and tricks to help you level-up in Salesloft. 🎉

This week Senior CSM, ​@LeahFraser, is here to talk you through a few of our new AI features to use while building your Cadences to help you boost your personalization in your emails. 

Cadence purpose:

The purpose of this cadence is high-level strategic engagement with C-suite and VP-level executives at Enterprise organizations. The goal is to initiate a peer-to-peer business conversation focused on [Insert your primary value prop, e.g., digital transformation or operational efficiency]. Avoid transactional language, 'checking in,' or feature-dumping. The AI should prioritize brevity, authority, and industry-specific insights that align with an executive’s focus on growth, risk, and bottom-line impact.

Email Prompt:

Hook: Start with a reference to a likely high-level priority for their industry (e.g., [Industry Trend]).

Value: Pivot to how we help organizations like [Company] solve [Specific Pain Point] to drive [Specific Outcome].

Tone: Professional, confident, and direct.

CTA: Suggest an 'exchange of ideas' or a 'brief introduction' rather than a hard demo request.

Constraint: Keep the entire email under 75 words. No fluff.

Call Prompt:

Generate a strategic call script and talking points for an introductory call with an Executive.

• The Opener: Acknowledge their time and lead with a 'Point of View' regarding [Industry Challenge].
• The 'So What?': Briefly state the quantified impact we’ve had on similar companies (e.g., 'We helped [Competitor/Peer] reduce X by Y%').
• Discovery Question: Provide one 'Executive-level' question that focuses on their 6-12 month strategic goals.

Objection Handling:

Include a brief response for the 'I'm too busy' or 'Not a priority right now' objection that pivots back to long-term value.

Thanks for watching! 

Have a topic in mind you’d like to see? Drop it in the comments and our team will create a video!