Part 7: Salesloft Presents Cadence Masterclass with Sam McKenna — The Nurture Phase

Most sellers turn into "spam" after the fourth attempt. Don't be one of them. In the Nurture Phase, we move from pitching to earning trust. This session teaches you how to stay in a buyer’s orbit by providing value without an "ask."

What you’ll learn:

• Why you should stop asking for meetings in late-stage emails and what you should do instead
• How to use marketing assets and third-party content to build personal authority
• How to scale nurture emails across multiple cadences
• Testing the value of your content

Watch the final video in the series:  Video 8: The Breakup Email & Multi-Channel Touches