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silverolive
New Contributor
November 13, 2024
Solved

Using a single cadence to reach to both registered v. attendees in a webinar follow-up cadence?

Has anyone implemented a single team cadence for a post-webinar follow up for both registered and actual attendees? We’d like to provide different messaging to each group on the first step. I was looking at leaving the email step blank and offering two templates for our reps to insert, depending on the lead. Any other ideas?

SWaldman
SWaldmanAnswer
Regular Contributor
November 14, 2024

Hey ​@silverolive 

 

Sara here, one of the Salesloft CSMs. So while this isn’t possible to do within the same cadences, I would recommend the following: 
 

Create 2 Cadences: Attended + Not Attended 
 

Import the report(s) from SFDC to Salesloft https://help.salesloft.com/s/article/Imports-from-Salesforce?language=en_US
 

You can also link these Cadences back to the each respective Campaign in SF: 

https://help.salesloft.com/s/article/Salesforce-Campaign-Sync?language=en_US

 

Then add to respective Cadence. Is there anything different with who is assigned to this task or should it be the Contact owner. There is another process I can suggest if the Assignee needs to be a different person on the team. 
 

Hope this helps!

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SWaldman
SWaldmanAnswer
Regular Contributor
November 14, 2024

Hey ​@silverolive 

 

Sara here, one of the Salesloft CSMs. So while this isn’t possible to do within the same cadences, I would recommend the following: 
 

Create 2 Cadences: Attended + Not Attended 
 

Import the report(s) from SFDC to Salesloft https://help.salesloft.com/s/article/Imports-from-Salesforce?language=en_US
 

You can also link these Cadences back to the each respective Campaign in SF: 

https://help.salesloft.com/s/article/Salesforce-Campaign-Sync?language=en_US

 

Then add to respective Cadence. Is there anything different with who is assigned to this task or should it be the Contact owner. There is another process I can suggest if the Assignee needs to be a different person on the team. 
 

Hope this helps!

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