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silverolive
New Contributor
November 13, 2024
Solved

Using a single cadence to reach to both registered v. attendees in a webinar follow-up cadence?

  • November 13, 2024
  • 0 replies
  • 163 views

Has anyone implemented a single team cadence for a post-webinar follow up for both registered and actual attendees? We’d like to provide different messaging to each group on the first step. I was looking at leaving the email step blank and offering two templates for our reps to insert, depending on the lead. Any other ideas?

Best answer by SWaldman

Hey ​@silverolive 

 

Sara here, one of the Salesloft CSMs. So while this isn’t possible to do within the same cadences, I would recommend the following: 
 

Create 2 Cadences: Attended + Not Attended 
 

Import the report(s) from SFDC to Salesloft https://help.salesloft.com/s/article/Imports-from-Salesforce?language=en_US
 

You can also link these Cadences back to the each respective Campaign in SF: 

https://help.salesloft.com/s/article/Salesforce-Campaign-Sync?language=en_US

 

Then add to respective Cadence. Is there anything different with who is assigned to this task or should it be the Contact owner. There is another process I can suggest if the Assignee needs to be a different person on the team. 
 

Hope this helps!

SWaldman
SWaldmanAnswer
Regular Contributor
November 14, 2024

Hey ​@silverolive 

 

Sara here, one of the Salesloft CSMs. So while this isn’t possible to do within the same cadences, I would recommend the following: 
 

Create 2 Cadences: Attended + Not Attended 
 

Import the report(s) from SFDC to Salesloft https://help.salesloft.com/s/article/Imports-from-Salesforce?language=en_US
 

You can also link these Cadences back to the each respective Campaign in SF: 

https://help.salesloft.com/s/article/Salesforce-Campaign-Sync?language=en_US

 

Then add to respective Cadence. Is there anything different with who is assigned to this task or should it be the Contact owner. There is another process I can suggest if the Assignee needs to be a different person on the team. 
 

Hope this helps!

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