Skip to main content
Salesloft Knowledge Base Clari Knowledge Base Office Hours Salesloft.com
PaulGilbert
New Member
December 18, 2024
Solved

To link or not link that is the question

  • December 18, 2024
  • 0 replies
  • 241 views

I tend to start off outbound cadences with text emails and then during the cadence steps add links. I Get good views but wanted to get feedback from others on what works best for them with building out cadences targeting new prospects. 

    Best answer by SWaldman

    Hey ​@PaulGilbert I agree with that approach - especially if you these are cold outbound emails. Removing links and images can help ensure that your emails make it to the inbox vs the spam folder. 

     

    I typically suggest customers keep the first email to under 100 words and that you have only one, clear call to action or question.

    You might also test 1 cadence where the first step is a call and the second (on the same day) is an email and second Cadence with the email first and call second. We’ve found depending on your market/product/geography one way tends to over perform the other. You can just copy the Cadence so essentially they are the same outside of the first and second step - that way you can best judge which way works better for your prospects.

    Hope that helps! 

    SWaldman
    SWaldmanAnswer
    Regular Contributor
    December 18, 2024

    Hey ​@PaulGilbert I agree with that approach - especially if you these are cold outbound emails. Removing links and images can help ensure that your emails make it to the inbox vs the spam folder. 

     

    I typically suggest customers keep the first email to under 100 words and that you have only one, clear call to action or question.

    You might also test 1 cadence where the first step is a call and the second (on the same day) is an email and second Cadence with the email first and call second. We’ve found depending on your market/product/geography one way tends to over perform the other. You can just copy the Cadence so essentially they are the same outside of the first and second step - that way you can best judge which way works better for your prospects.

    Hope that helps! 

      PaulGilbertAuthor
      New Member
      December 23, 2024

      Thanks everyone. I am a fan of using variants and they tend to put me on the right path. Good to know I am on the right track. Appreciate the guidance

      Terms & ConditionsAccessibility statement