Product Q&A

Step one to building an amazing cadence is to figure out the actions you perform consistently. Which sounds easy enough until you sit down and try to write it out. There can be a lot of variables with cadence creation (who is your buyer? What stage in the sales cycle are you in? How seasoned are your sellers? What should step 1 be?) If you find your team is having a tough time getting started with creating cadences, you need a launching point, and that’s where Cadence Frameworks can be helpful.   Cadence Frameworks are pre-built cadence structures. The Salesloft team took a look at the most common types of cadences and studied what types of steps worked best to reach success. Using this information, they then built Cadence Frameworks that serve up which actions you should take and when.  Leveraging cadence frameworks takes a lot of the guessing game out of cadence creation. With a solid foundation in place, you can focus on sharing the right message to drive your business forward.  Her

A/B Testing, also known as split testing, is like a friendly competition between two versions of a webpage, email, or marketing asset. Imagine creating two different pitches and seeing which one your audience loves more. By showing version A to one group and version B to another, you can compare the results to see which one gets more engagement, clicks, or sales. For sellers, incorporating A/B testing into your Cadence workflow allows you to make data-driven decisions, understand what really resonates with your customers, and fine-tune your strategies for maximum impact.  Before you dive into A/B testing and add experiments across your cadences, there are methods you should consider to gain the most value from split testing, like only testing one piece of criteria at a time instead of 10. We get it, testing 10 things at once sounds efficient, but you’ll be left guessing what your winning criteria item was.  Here’s a look at best practices that show you how to use A/B Testing in your pr